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More Teens Create, Share Online Material as ‘Multichannel Teen’ Emerges

Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004, according to a  new...

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Top 50 Website Rankings Issued for Nov., Toy & Coupon Sites Fastest Gainers

The beginning of the holiday shopping season resulted in retail sites dominating the top-gaining site and category rankings in November, while Yahoo Sites maintained its rank as the top web property,...

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European Online Advertising Spend to Top 11.5B Euros in ’07

Online advertising spend in Europe in 2007 will reach 11.5 billion euros, up some 38% from 8 billion euros in 2006, according to IAB Europe’s forecast for the participating states in the IAB network...

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Holiday Online Spending So Far Surpasses Total for All of 2006

Nearly $25 billion has been spent online during the holiday season to date – surpassing the total spending that occurred for the entire 2006 holiday season, according to comScore’s update of holiday...

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Gaming Nearly Ubiquitous among Kids Online, One-Third Have Email Address

Nearly 8 in 10 children (78.1%) age 6-11 report they play online games – by far the largest percentage performing any online activity, according to (pdf) the “2007 American Kids Survey” from Mediamark...

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Wednesday Best Email Day in Q3, Late Afternoon Best Time of Day

The best day of the week to send email in the third quarter was Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates (via Direct magazine). (more…)

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US Advertising Spending Down 0.1% in First Three Quarters, Online Up 16%

Advertising spending for the first three quarters of 2007 was essentially flat – decreasing 0.1% over the same period last year – with internet ad spend growth (15.9% increase) the most of any...

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Top 5 Auto Brands by Share of Market Interest Online – November 2007

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Online Search Share, October & November 2007

See related story from Hitwise: “Google’s Nov. Share of US Searches Surpasses 65% – Up 5% YOY“  And additional info from comScore: “Google Ups Share of US Searches, Time Warner Closing Gap with Ask”...

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Christmas Toy Choices, Recalls – and Parental Obliviousness

Parents’ uneasiness related to recalls of Chinese-made lead-contaminated toys may have affected holiday sales, but many US consumers are still unaware of where toys are made, according to a poll...

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Google Ups Share of US Searches, Time Warner Closing Gap with Ask

Among core search engines, Google Sites remained the top search property with 5.9 billion core searches conducted in November – a 58.6% share, according to the monthly comScore qSearch analysis of the...

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Social Network Ad Spend to Grow 70% in ’08, Surpass $1.5B

With most teens and nearly 40% of adults visiting social-networking sites, advertisers are avidly experimenting on Facebook, MySpace and niche online social networks, according to a new eMarketer...

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Top 9 Online Trading Destinations – November 2007

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Consumer Confidence Index Improves Moderately in December

The Conference Board Consumer Confidence Index, which had been declining since the summer, posted a slight increase in December and now stands at 88.6 (1985=100), up from 87.8 in November. (more…)

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Enterprise Spam at 90% of Email Volume, Attachment-based Spam Up

Spam continues to account for nearly 90% of the total email volume received by large enterprises, and attachment-based spam made a comeback, according to November data collected by Proofpoint, Inc....

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Mobile Phone Remains a Casual Gaming Platform, Despite Tech Advances

Consumers still perceive mobile phones as casual gaming devices, despite recent efforts to introduce more advanced games and features to the platform, according to a Parks Associates report on mobile...

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Marketers’ Top Brand Strategies in 2007 – and Resolutions for 2008

Marketers’ biggest regret of 2007 was not investing enough in understanding customers (noted by 28% of marketers surveyed), according to Next Level SMG‘s first annual “Brand Strategy Trends Survey” of...

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Top 10 Travel: Bus and Train Sites – November 2007

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Share of Online Searches by Engine, November 2007 (corrected)

Also see related stories/charts: From Hitwise: “Google’s Nov. Share of US Searches Surpasses 65% – Up 5% YOY“ From comScore: “Online Search Share, October & November 2007“ And additional info from...

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Shifts in Political Giving Toward Democrats among Top Voter Segments

Eight of the ten demographic segments most likely to contribute to a US presidential campaign – including the most affluent, influential and well-educated voters – made a majority of their...

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